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The mission of The People's Princess Charitable Foundation, Inc. is to present the dresses of Diana, Princess of Wales, to the public for their educational and cultural enjoyment. Proceeds generated in excess of expenses will be used to provide support to those suffering from AIDS, Cancer and the effects of landmines as well as disadvantaged and sick children.





August 29, 2007

TAMPA, Fla. - The People's Princess Charitable Foundation, Inc. announced today the release of My Decade with Diana - The Perpetual Power of The People's Princess, a heavily illustrated coffee table book which reveals the story of her heartfelt wish - to help the less fortunate by "using beautiful things to do beautiful things" -- with her own Royal dresses that she herself had auctioned at the world famous Christie's Charity Sale just eight weeks before her death. The story is also a discovery of the challenges and travails of the incredible journey of the posthumous power of Princess Diana's dresses, used to help children in need, and those suffering with AIDS and Cancer.

The book became available for purchase online August 13, 2007 at The People's Princess Charitable Foundation's website www.PrincessDianaDresses.com, and the Foundation has decided to use the grass roots approach to getting the book sold by enlisting other 501 (c) 3 organizations as Promotion Charity Partners, versus making the book available through any profit distribution channel.

Become a Promotion Charity Partner and tap new found revenue! 100% of the purchase price - a $100 tax deductible donation - goes to charity - so the The People's Princess Charitable Foundation, Inc. is asking 501 (c) 3 organizations to help promote the book on their websites and through their channels that reach their audiences, supporters and stakeholders. In turn, Promotion Charity Partners receive 20% of all book sales facilitated through their organization's outreach effort. This model is very appealing to non-profits as they can benefit from the book as a fundraiser, without having any responsibility, investment or risk of a capital commitment or fulfillment of orders. The People's Princess Charitable Foundation, Inc. will process all book orders and, using dedicated web links, track each book order referral from every charity organization! The Foundation will distribute each Promotion Charity Partner's 20% on the 10th of every month following the previous calendar month's book orders.

What began with a very special Princess using her own "beautiful things to do beautiful things" for others has grown into a sustainable global economic initiative of The People's Princess Charitable Foundation, Inc., benefiting children, those suffering with AIDS and Cancer, and the poorest of the poor in Africa, India, South America and the United States.

Please become a Promotion Charity Partner by helping to promote this book - together we can help grow Diana’s legacy and truly change the heart of the world. Simply reply to this email and I will contact you immediately.

Thank you for all you do with your organization and we are hopeful to work together in this beautiful initiative. Our goal is to recreate the distribution chain for charities, and that the power of the Princess' brand can help all of us fulfill her own wish.

Do it for your Charity...and let's "Do It For Diana!"

Sincerely,
Bob Singerman
President
The People's Princess Charitable Foundation, Inc.

Buy My Decade with Diana - The Perpetual Power of The People's Princess at our gift kiosk!